News for 'Brand Communication'

India's 10 most attractive brands

India's 10 most attractive brands

Rediff.com21 Oct 2013

Technology companies dominate India's most attractive brands.

Got Excess Funds in Bank Accounts?

Got Excess Funds in Bank Accounts?

Rediff.com10 Jul 2024

Keeping surplus money in a bank account has become perilous, alerts Harsh Roongta.

How Tata Motors has used birds in its aggressive branding exercise

How Tata Motors has used birds in its aggressive branding exercise

Rediff.com17 Feb 2020

Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.

Paytm can continue UPI transactions through 4 banks

Paytm can continue UPI transactions through 4 banks

Rediff.com14 Mar 2024

The National Payments Corporation of India on Thursday granted approval to Paytm-owner One97 Communications Ltd to participate in UPI as a Third-Party Application Provider (TPAP) under the multi-bank model. Axis Bank, HDFC Bank, State Bank of India, and YES Bank will act as Payment System Provider (PSP) banks to Paytm.

'Mamata Was Being Misled By The Bureaucracy'

'Mamata Was Being Misled By The Bureaucracy'

Rediff.com29 Sep 2024

'My primary point was where is the Mamata Banerjee who jumps and reaches out, starts talking directly and starts solving over the heads of the bureaucracy.'

Paytm assured of service continuity without disruption

Paytm assured of service continuity without disruption

Rediff.com11 Feb 2024

Fintech firm One97 Communications, which owns the Paytm brand, has received support from merchants, and it assured them of continuity of services without any disruption, the company said in a blog on Sunday. The blog post came amid the recent crisis around Paytm Payments Bank Limited (PPBL), an associate company of Paytm, which has been barred by the RBI from accepting deposits or top-ups in customer accounts, wallets, FASTags and other instruments after February 29.

Indian Biz Sees Hope After Bangladesh SC Order

Indian Biz Sees Hope After Bangladesh SC Order

Rediff.com22 Jul 2024

'Bilateral trade has suffered seriously because of the growing unrest.' 'There is a standstill on both sides amid the curfew.'

Companies Join Battle Against Sugar, Salt

Companies Join Battle Against Sugar, Salt

Rediff.com15 Jul 2024

Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content.

Top 10 Skills To Succeed At Work

Top 10 Skills To Succeed At Work

Rediff.com26 Mar 2024

Digital literacy is emerging as the professional language of 2024. It is the ability to process complex data sets, deploy critical communication technologies appropriately and validate your importance at your workplace, explains Jagdeep Kochar, managing director, Baker & Taylor India.

Can the 'new' HDFC Bank reclaim its old glory?

Can the 'new' HDFC Bank reclaim its old glory?

Rediff.com8 Jul 2024

For over a decade, HDFC Bank consistently outperformed industry growth rates in both deposits and advances, maintaining impeccable asset quality. Amid a landscape where other banks struggled with soaring non-performing assets (NPAs), HDFC Bank thrived, eventually surpassing ICICI Bank to become the largest private sector lender in India. Its net interest margin (NIM) remained stable in the range of 4.1-4.4 per cent.

IndiGo passenger vomits blood, dies on way to hospital

IndiGo passenger vomits blood, dies on way to hospital

Rediff.com22 Aug 2023

The 62-year-old male passenger was suffering from CKD and tuberculosis and vomited blood on board, said Aejaz Shami, DGM, Branding and Communications of KIMS Hospital Nagpur.

'Today, brands live for quarters'

'Today, brands live for quarters'

Rediff.com30 Apr 2013

Ruing the fact that brand loyalty has been replaced by mere brand sales, AGK, as Krishnamurthy is popularly known, said unlike earlier, today, brands and their agencies plan for a quarter at a time.

How to become a communications expert

How to become a communications expert

Rediff.com28 Apr 2015

In an online chat with readers, Prof Ujjwal Chowdhary from Edutainment offered tips on pursuing a career in media, design and communication.

Paytm Crisis: StartUp Founders Take Note

Paytm Crisis: StartUp Founders Take Note

Rediff.com22 Feb 2024

Startup founders need to sit up and think about how not to take stardom for granted and how not to disappoint their fans who have stood in long queues for those precious selfies with popular entrepreneurs, notes Nivedita Mookerji.

'Kursi bachao', 'copycat': Opposition reacts to Union Budget 2024

'Kursi bachao', 'copycat': Opposition reacts to Union Budget 2024

Rediff.com23 Jul 2024

The Opposition on Tuesday termed the Union Budget as a 'kursi bachao budget' driven by political compulsions and claimed that it ignored opposition-ruled states in a bid to 'appease' Bharatiya Janata Party's allies.

Listen to the sound of your brand

Listen to the sound of your brand

Rediff.com6 Jul 2015

Globally, brands are discovering the power of sonic branding.

How effective communication can take companies to great heights

How effective communication can take companies to great heights

Rediff.com23 Nov 2015

The success of internal communication depends on its utilisation.

Sonic branding makes for sound business, realise firms

Sonic branding makes for sound business, realise firms

Rediff.com7 Apr 2019

Companies are looking for an engaging hook, and sound is universally seen as a big emotional connector, finds Nikhat Hetavkar.

Global brands rule the 'trust' roost

Global brands rule the 'trust' roost

Rediff.com30 Jan 2013

A report has crowned Nokia, Samsung and Sony with the ultimate honour of being the top three trusted brands.

How Brand Adani plans to go for an image change

How Brand Adani plans to go for an image change

Rediff.com5 Mar 2018

Under political fire and ecologists' ire, the group hires Suhel Seth, who will work closely with the promoters and the social media, corporate communications and external public relations team.

'Can We In Our Businesses Set An Example?'

'Can We In Our Businesses Set An Example?'

Rediff.com10 Oct 2024

'I think some of us, like Mukesh Ambani, myself and those of us who head industrial units, ought to really focus on what we can really do to make the world a safer place, maybe 50 or 100 years from now.' 'For instance, how can we deal with climate change and global warming, right now?' 'The effects of it may not be felt now; in fact, we may pay a price for it today, but it will help the generations to follow.'

How BJP Uses Influencers To Win Over Voters

How BJP Uses Influencers To Win Over Voters

Rediff.com26 Feb 2024

'While other parties generally need support directly from their central leadership to get influencers or celebrities to endorse their party, the work of identifying and contacting such influencers has been decentralised to state and district level IT cells to get more engagement in the BJP.'

'Finally they understood': SC on Ramdev's apology

'Finally they understood': SC on Ramdev's apology

Rediff.com30 Apr 2024

The Supreme Court on Tuesday appreciated the 'marked improvement' in the unconditional public apology published in newspapers by yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Ltd in the misleading advertisements case.

'We Have An Indian Tiger That Needs To Be Uncaged'

'We Have An Indian Tiger That Needs To Be Uncaged'

Rediff.com10 Oct 2024

'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'

Lessons brands can learn post Pandya-Rahul fiasco

Lessons brands can learn post Pandya-Rahul fiasco

Rediff.com14 Jan 2019

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.

Rekha Jhunjhunwala's Wealth Grew By...

Rekha Jhunjhunwala's Wealth Grew By...

Rediff.com3 Apr 2024

Rekha Jhunjhunwala's net worth has increased by more than 7 per cent, or Rs 2,865 crore, compared to less than 1 per cent rise in the BSE Sensex.

Sylvester daCunha, creator of iconic 'Amul girl' campaign, passes away

Sylvester daCunha, creator of iconic 'Amul girl' campaign, passes away

Rediff.com21 Jun 2023

Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday. "Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).

Paytm shifts nodal account to Axis Bank to ensure continuity of services

Paytm shifts nodal account to Axis Bank to ensure continuity of services

Rediff.com16 Feb 2024

Fintech firm One97 Communications -- owner of the brand Paytm -- has shifted its nodal account to Axis Bank from Paytm Payments Bank. The move will allow continuity of Paytm QR, Soundbox, card machine after the March 15 set by the Reserve Bank of India (RBI), as per a regulatory filing. The RBI has advised customers and merchants of Paytm Payments Bank Ltd (PPBL) to shift their accounts to other banks by March 15, giving 15 more days to the beleaguered entity to close most of its operations, including deposit and credit transactions.

6 Jobs That Can Get A Six-Figure Salary

6 Jobs That Can Get A Six-Figure Salary

Rediff.com15 Feb 2024

Nikhil Anand, senior vice president, operations, at NLB Services explains why professionals who are adept at data, cloud computing and cybersecurity will earn well in 2024.

Brand Modi rules!

Brand Modi rules!

Rediff.com2 Jun 2018

The public feels there is a mismatch between what the prime minister says and what happens on the ground, but Narendra Modi continues to enjoy public support.

Why it's time for a social media primer for brands

Why it's time for a social media primer for brands

Rediff.com5 Jul 2018

Online bullies, haters, trolls - call them what you will - are the blight of social media, for not just individual users but also brands and companies.

Just Starting Your Career? 10 Useful Tips

Just Starting Your Career? 10 Useful Tips

Rediff.com20 Feb 2024

Investing the time and resources needed to acquire new skill sets and sharpen existing ones will enable you to stay relevant and make you more employable, says Ankit Aggarwal, founder and CEO of Unstop.

Blow to Trump as White House communications chief Hope Hicks quits

Blow to Trump as White House communications chief Hope Hicks quits

Rediff.com1 Mar 2018

The announcement of her resignation came a day after she testified before the House Intelligence Committee on allegations related to the Russian interference during the 2016 presidential campaign.

What Indian brands don't understand

What Indian brands don't understand

Rediff.com13 Jun 2019

'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal.

Best ways a brand can reclaim its reputation after a crisis

Best ways a brand can reclaim its reputation after a crisis

Rediff.com14 Apr 2015

'The crisis-hit brand needs to react, and react without sounding outraged or angry. '

Siddaramaiah Goes Backfoot On Local Quota Bill

Siddaramaiah Goes Backfoot On Local Quota Bill

Rediff.com18 Jul 2024

Sources within the Congress, including those who have been members of the teams that drafted its 2019 and 2024 Lok Sabha poll manifestos, said the Karnataka government decision lacked any empirical basis.

Kohli is top celebrity brand for third time in a row

Kohli is top celebrity brand for third time in a row

Rediff.com17 Feb 2020

The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.

Govt expedites inspection of Byju's books

Govt expedites inspection of Byju's books

Rediff.com26 Feb 2024

The corporate affairs ministry has asked its field officers to expedite the inspection of the books of Byju's and submit the report, a senior official said on Monday as trouble continues to brew at the edtech firm. The ministry, which is implementing the companies law, will decide the further course of action after receiving the report from its regional office. In July 2023, the ministry had asked the office of the regional director in Hyderabad to conduct an inspection of the company Think & Learn Pvt Ltd, which is registered in Bengaluru.

Branding missteps dog Uber

Branding missteps dog Uber

Rediff.com10 Dec 2014

Reports suggest that the police were unable to find any contact of the company's office and had to take a Uber cab to reach the company's training centre in Gurgaon, giving credence to the perception that Uber has grown too much too soon.

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Rediff.com18 Dec 2019

Pepsi is betting on Dabangg 3's box office success.